Archives: Projects

For this project, I set up a complete Pinterest Conversion API integration using both browser-side and server-side tracking through Google Tag Manager, with server-side tagging managed via Stape.io.

The implementation captures all key user interactions, including:

• page_visit
• view_content
• add_to_cart
• checkout
• lead

Each event was configured to fire from both the browser and the server, with deduplication logic applied to ensure accuracy in reporting and prevent duplicate data.

Deliverables & Skills Applied:

• Full Pinterest Pixel + Conversion API configuration
• Server-side tracking for privacy-resilient event delivery
• Enhanced e-commerce event setup
• Custom goal tracking configuration
• Event match quality optimization
• Setup and deployment via Google Tag Manager and Stape.io server

This setup ensures high-quality event data flows into Pinterest Ads Manager, allowing for better targeting, attribution, and campaign optimization even in environments with browser restrictions.

For this project, I implemented a full Facebook Conversion API setup with both browser-side and server-side tracking using Google Tag Manager and Stape server. The goal was to ensure accurate event tracking, even in privacy-restricted environments like iOS 14/15.

Tracked Events (Browser + Server-Side):

• page_view
• view_item
• add_to_cart
• begin_checkout
• purchase
• view_item_list
• view_cart
• select_item
• add_shipping_info
• add_payment_info

Key Deliverables:

• Advanced Facebook Pixel + Conversion API setup
• Server-side tracking using Stape.io
• Event deduplication to prevent double-counting
• First-party data tracking for improved match quality
• iOS 15+ update fix for improved event delivery
• Domain verification and full GTM configuration

This setup helps advertisers recover lost data, track user behavior more reliably, and improve return on ad spend by enabling more accurate targeting and attribution—especially after recent privacy updates.

In this project, I implemented a complete Enhanced Ecommerce Tracking system using Google Analytics 4 (GA4) and Google Tag Manager, with both browser-side and server-side tagging to ensure accurate and reliable event tracking throughout the entire customer journey.

Tracked Events:

• page_view
• view_item
• view_item_list
• select_item
• view_cart
• add_to_cart
• begin_checkout
• add_shipping_info
• add_payment_info
• purchase

Each event was set up to fire from both the browser and the server, ensuring data is captured even when users block traditional tracking methods. I also added proper deduplication rules to prevent double counting.

Key Deliverables:

• Goal-based tracking setup in GA4
• Google Tag Manager configuration
• Custom event parameters and dataLayer integration
• Enhanced GA4 reports for deeper e-commerce insights
• Full funnel visibility from product view to purchase

This setup provides businesses with clear, actionable insights and improves their ability to optimize marketing performance and user experience.

In this project, I implemented a complete Google Ads Conversion Tracking system using both browser-side and server-side tagging through Google Tag Manager. The setup ensures accurate tracking of all major e-commerce events across the funnel:

• View Content
• Add to Cart
• Begin Checkout
• Purchase

Each event was configured to trigger from both browser and server, ensuring reliable data even when browser tracking is blocked. I also added event deduplication to prevent double counting.

This dual-layered tracking helped improve ad performance, campaign optimization, and return on ad spend by sending more accurate and consistent conversion data to Google Ads.

The setup was built for flexibility and scalability, allowing the client to grow without losing critical tracking visibility.

In this project, I set up the TikTok Pixel and Conversion API using both browser-side and server-side tagging for full-funnel event tracking. The goal was to track all important e-commerce actions like PageView, ViewContent, AddToCart, InitiateCheckout, and PlaceAnOrder, with accurate and reliable data delivery to TikTok.

I used Google Tag Manager for both browser and server implementations and configured the system through Stape.io for the server-side setup. All events were sent from both browser and server, with deduplication in place to ensure clean and accurate reporting.

Key highlights of this setup:

• Implemented the TikTok Events API and connected it with GTM.
• Configured enhanced e-commerce tracking for user actions across the customer journey.
• Set up event parameters and data layers for better reporting and optimization.
• Improved event match rate using TikTok’s advanced matching features.
• Enabled goal-based tracking and custom events for deeper insights.

This setup allows advertisers to capture more conversions, even when browser tracking is limited—helping improve ad performance and attribution on TikTok.

For this project, I implemented a complete Snapchat Conversion API setup using both browser and server-side tagging. The goal was to track key e-commerce events like Page View, View Content, Add to Cart, Start Checkout, and Purchase accurately and reliably.

I used Google Tag Manager to set up and manage all event tracking, and Stape.io to handle server-side tagging. Each event was configured to fire from both browser and server to improve tracking reliability, with deduplication logic to avoid double counting.

As part of this setup, I:

• Installed the Snapchat Pixel and Conversion API.
• Enabled enhanced e-commerce tracking for major user actions.
• Improved the event match quality score to help Snapchat better attribute conversions.
• Set up custom and goal-based tracking in GTM.

This setup helps brands get more accurate conversion data from Snapchat ads—even when browser-side tracking is blocked—leading to better campaign optimization.